Initially ever NBC announces a historic broadcast adjustment for the Bills-Chargers game on Peacock’s holiday schedule.
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While broadcasting a game on a streaming service is not uncommon, NBC is experimenting with something unique for its game on Peacock.
There won’t be any commercials throughout the game’s fourth quarter.
According to NBC, this will significantly cut down on game advertising while improving the viewing experience.
“This matchup will deliver a groundbreaking fan experience with an over 40% reduction in standard NFL ad load resulting in more than 12 minutes of additional game-related content,” according to NBC’s press release.
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“We are honored to collaborate with our NFL partners to offer this unprecedented experience,” remarked Rick Cordella, president of NBC Sports.
“NFL fans will have a thrilling new way to watch the game’s end thanks to NBC Sports’ best-in-class NFL production, Peacock’s fan-friendly viewer experience, and this novel advertising model.”
In the fourth quarter, NBC will use content takeovers in place of advertising.
These portions are designed to incorporate ad material with booth and studio updates.
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For the holiday game on Peacock, Mike Tirico, Cris Collinsworth, and Melissa Stark of Sunday Night Football will be the callers.
On Saturday, Football Night in America will likewise begin at 3:00 p.m. to preview the Bengals-Steelers game, and it will conclude at 7:30 p.m. with the Bills-Chargers game.
The normal ensemble, which includes Jason Garrett, Devin McCourty, Chris Simms, Mike Florio, and Matthew Berry, will circle presenter Ahmed Fareed.
In January, Peacock will host an additional unique program during the NFL playoffs.
This playoff game is being broadcast only on streaming services for the first time.
Whether the playoff game will feature a fourth quarter free of commercials is still unknown.
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