AC Milan’s 2023-24 fourth kit, which will be officially unveiled this week, has smashed the numbers set last season in terms of pre-orders, it has been revealed.
In view of this evening’s preview event, some data emerged regarding the Milan and PUMA fourth kits, created in collaboration with the innovative streetwear brand from Los Angeles, PLEASURES.
The pre-order of the 2023-24 fouth kit is record-breaking: it is second only to the launch of the 2022-23 home shirt (the one with the Scudetto shield on the chest, of course) and has already doubled last year’s fourth kit.
Of those orders, 45% have come from Italy, which means 55% are from abroad, with the US, France, and Germany in the lead. The design fuses the punk, metal, and grunge influences of the Los Angeles streetwear brand with the beauty of Milan’s gothic architecture.
The collaboration with PUMA and PLEASURES represents a further and significant step forward in the growth path of the Milan brand on a global level, uniting brands that have influenced and shaped the world of sport and lifestyle.
The new kit, characterized by innovative elements and important innovations that will be officially presented tomorrow, also underlines Milan’s ever-growing impact in the world of fashion and entertainment, opening up dialogues with new audiences outside of football.
Finally, the kit contributes to further strengthening the club’s position and its presence in the US market, where Milan continues to boast the largest fan base in Italian football and to be the most respected and popular Italian football brand, according to a study by research conducted
