Breaking news: The lost one of their key player Jared to…

Akron, Ohio—Fans of the Detroit Lions have been showing their love for quarterback Jared Goff at games with “He Went to Jared” signs.

Signet Jewelers-owned Jared noticed the playful nod to its tagline and has decided to team up with Goff, though few details of the partnership have been released.

To celebrate, Goff gifted each of his eight offensive linemen (the five starters, plus three reserves) a Breitling “Super Chronomat” from Jared, signing the inside lid of the boxes for his teammates while on a media tour in Las Vegas over Super Bowl weekend.

The quarterback is a star in Detroit after leading the team to its first NFC championship game in 32 years.

The Lions came within one game of playing in the Super Bowl for the first time in team history, but ultimately lost a heartbreaker to the San Francisco 49ers, 34-31.

“The Jared brand not only shares a name with the quarterback but the values of grit, drive, heart, and humility as well,” said the company.

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“Partnering with Jared Goff is a relationship rooted in something much more profound than a clever name play. It’s built on the values that drive us both – earnestness, a sense of caring, authenticity, and humility,” said Claudia Cividino, president of Jared.

“It is our pleasure to partner with Jared Goff in celebration of the historic season he helped deliver for Detroit and its fans and present the offensive line with these Breitling timepieces.”

Goff shared his appreciation for his fans and excitement for this new partnership, showing off the watches in posts on both X and Instagram.

“Seeing the fans this past season holding ‘He Went To Jared’ signs of support meant so much to me. We have the greatest fans in the world and I was pumped when the Jared Jewelers’ team reached out,” said Goff.

“Certainly, the name play is fun, but this truly is a match made in heaven. Having the opportunity to work with such an approachable and high-quality brand has been so rewarding and I’m looking forward to unveiling some additional surprises soon.”

Though better known as a jewelry retailer, Jared carries several watch brands, including Breitling, TAG Heuer, Frederique Constant, and Longines.

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